Social media as a PR tool

Social media has come a long way from the days of Friendster and Myspace. With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, it has become as much a professional staple as a personal one.

So, how is it possible that so many businesses (especially small or online-based businesses) are failing to utilize social media for PR? After all, it can only be vastly improved by the use of direct engagement with both customers and the press -- and social media is perfect for both.

Alison Theaker thinks that the emergence of social media doesn’t change the nature of what PR is about, however it has offered a lot of tools the advantage is that you can advertise anything at anytime you would like to advertise it on social media and however when you have to communicate with someone that is far you can use it and the disadvantage is that people think social media is a threat because they didn’t find a use to pay PRs because you can just look for information through social media

 Measurement has always been an issue although it is getting better. All the necessary tools for measurement and analysis are out there.

Nqobile thinks that it does affect the PR industry because whenever you need help as a PR person, you can always consider social media

When you use social media you have to be controllable, because it might than affect your workplace because not everyone will pay much attention to the workplace.

references 

pr-2013 08:15:00 / b http://sumo.ly/tz98 via @IliyanaStareva(A.Theaker)
www.hootsuite.com/Get-Started(N.Masina)