Fancy food..

ROCOMAMAS The first RocoMamas was launched in Johannesburg,  July 2013. Altriche set out to attract millennials and Generation Z with a unique brand position of “We’re not normal”, which is evident in their eclectic décor, rock ‘n roll vibe, unique menu items and an open-style kitchen.“I wanted young people to experience proper, healthy, fast food and they took the reigns by vocalising their experiences through word of mouth and social media,” says Altriche.RocoMamas burgers are some of the most Instagrammed meals in the country and Altriche credits this as one of the contributing factors to the success of the brand. “Social media offers great communication tools for effective customer service. Once this type of media takes off, it is self-perpetuating – as long as you keep the conversation going with the customers.