A new clothing brand has just opened its doors to the world. Based in Cape Town, Fiction – Lies & Filth is an independent menswear brand that focuses on quality garments released in limited quantities. Launched only a week ago, the stylish brand is already impressing all the men out there.
The team is made up of Chris Dell, Anton Steinlechner and Neil Aaron. It took these three Durban boys eight years of planning to launch the brand, having registered the name five years ago. With an educational background in graphic design, Chris and Neil worked with two of the country’s biggest retailers across graphic design, fashion buying and trend forecasting. Whereas Anton is a previous owner of a label and has been working for a structural retail design company.
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